Seed South Capital

About the Project

The visual identity for Seed South Capital was built around a strong emblem, a modern compass pointing south, representing the flow of investment from the global North to South Africa. At the centre sits a diamond shape, symbolising a small business poised to bloom. This is supported by an orange arrow, reflecting sound strategic guidance and mentorship. The final golden arrow represents capital investment, the essential nourishment that helps the seed grow and realise its full potential. This identity brings together purpose, growth and direction in a clear, elegant mark.